Modern and target group oriented: the new SCHOTT Advanced Optics website presence has been online since November 2012, and includes easier navigation, reviewed contents as well as new website areas and functions, that give it a completely new look.
The internet has become the prime information medium for all of our target groups and will continue to gain an importance in the future. This was sufficient reason for Advanced Optics to satisfy market demand for an up-to-date, innovative, and above all, informative website presence.
Overriding objectives of the website relaunch included optimizing the structure and clear arrangement of all the pages, the integration of new, relevant areas, but also, taking into account user behavior in the overall design, as well as improving the search functions in search machines like Google.
With remarkable results: www.us.schott.com/advanced_optics.
The framework of the new website is based on the five main categories ‚Products‘, ‚Applications‘, ‚Community‘, ‚Downloads‘ and ‚About Advanced Optics‘. The ‚Products‘ section portrays our comprehensive product portfolio in a compact and clear manner, with all the benefits, supply forms and technical details. The days of extensive scrolling to view all the contents are a thing of the past. Also new is the option of an A-Z search function to find the desired product. The ‚Applications‘ section gives an overview on which products can be used in which application areas and typical applications are explained in detail. The ‚Community‘ section is a brand new addition to the website which offers customers the use of technical papers and online tools, for example, the interactive Abbe-Diagram giving an overview on all available glass types and the corresponding data sheets. Furthermore, information is provided on planned events, such as trade fairs or workshops. The ‚Download‘ area was also completely revamped and offers new options: brochures, flyers and data sheets can be selected via the relevant product category or by entering the initials. The option of downloading several downloads at the same time is also given. The category ‚About Advanced Optics‘ includes information on the global facilities and their core competencies, as well as the main capabilities and latest technology. Here you will also find the latest news and have the option to subscribe to our e-mail newsletter.
To promote dialog with our customers and give information on current events, the new site offers at the foot of each page the option to contact us via an interactive interface and to join our social networks.
Even after the relaunch, we have a number of new ideas on how to optimize our online presence even further. Additional functions are to be added to the download section and an 'FAQ' area will become partof the ‚Community‘.
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