03-03-2011, SCHOTT North America
SCHOTT ROBAX® Glass-Ceramic Dealer Education Program Aims to Help Retailers Boost Sales
March 3, 2011 (at the Hearth, Patio & Barbeque Expo in Salt Lake City, UT) –SCHOTT Hometech, a division of SCHOTT North America, Inc., a leading manufacturer of hearth glass-ceramic, is using its Dealer Education Program to help small retailers increase their fireplace and stove sales through a deeper understanding of glass-ceramic.
The ROBAX Glass-Ceramic Dealer Education Program, featured this year at SCHOTT HomeTech’s HPBExpo booth (#2633), aims to assist dealers struggling in the economy by establishing an interactive education environment designed to share technical knowledge about SCHOTT ROBAX glass-ceramic that would help them talk to customers who walk through their doors.
Using videos, iPads and interactive displays, the Dealer Education Program gives retailers firsthand experience with SCHOTT ROBAX glass-ceramic’s resistance to extreme thermal shock and heat. Dealers visiting the booth can also learn how ROBAX glass-ceramic’s effective heat transfer and mechanical resistance contribute to a more energy efficient heating appliance.
With more consumers concerned about the environmental impact of their fireplaces, SCHOTT is also preparing dealers to answer customer questions about the eco-friendly benefits of fireplaces that use ROBAX glass-ceramic. Company representatives are available to talk with dealers about how ROBAX glass-ceramic is a key component that qualifies a fireplace or stove for EPA energy efficiency certification. Other notable eco-friendly features dealers can highlight to shoppers include that fireplaces with ROBAX glass-ceramic produce double the heat from half the fuel and emit 80 percent less particulate into the air than open wood burning fireplaces.
SCHOTT’s Dealer Education Program was informed by the results of the SCHOTT ROBAX Glass-Ceramic Dealer survey conducted in August 2010. Based on responses from over 200 nationally representative hearth dealers which showed glass cleanability is a shopper’s top concern about fireplace glass, SCHOTT is also giving tips to dealers on the best way to communicate cleaning instructions to customers.
“SCHOTT is committed to helping small retailers who are still recovering after a hard hit in the economic downturn,” said Karen Elder, SCHOTT HomeTech marketing manager. “Dealers have told us through our survey that they need more information to better sell fireplaces that contain SCHOTT ROBAX glass-ceramic based on the features of the glass. We developed the Dealer Education Program to provide them with the tools and resources they need to increase their profits through more ROBAX glass-ceramic-installed fireplace sales.”
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