Pleased with the award: Prof. Dr.-Ing. Udo Ungeheuer (left), Chairman of the Board of Management of SCHOTT AG, and glass-ceramic developer Dr. Friedrich Siebers. Photo: SCHOTT/K. Weddig
Recognized for Eco-friendliness
SCHOTT wins the German Innovation Award 2010 for its Ceran® glass-ceramic cooktops.
The key to innovation lies in research and innovations are what drive successful companies. ”Made in Germany” is still very much in demand, and it seems that there are plenty more of them in the pipeline. SCHOTT has helped to shape this development with its customized and pioneering products. For its innovations in the areas of product development, manufacturing and marketing on behalf of the SCHOTT Ceran® brand, SCHOTT was recently awarded the German Innovation Award in the category large companies at an event hosted by the Federal Minister of Economics and Technology.
”The environmentally friendly manufacturing process that is used by SCHOTT represents the real innovation ...”Note from the Jury
For its innovations in the areas of product development, manufacturing and marketing of the brand SCHOTT Ceran®, SCHOTT was awarded the German Innovation Award in the large companies category. Photo: SCHOTT/C. Costard
The latest generation of environmentally-friendly SCHOTT Ceran® glass-ceramic cooktop panels also offers the capability of having blue light shine through.
Photo: SCHOTT/Montage: Unit Design
Further enhancing this technology is also worthy of receiving an award. Research and further development have culminated in a new feature that also convinced the jury. For the first time ever, it will now be possible to use blue, instead of the usual red LED displays and interfaces in cooktop panels. Here, too, SCHOTT proved to be a source of inspiration to the industry and a strong partner for home appliance manufacturers because this innovation enables customized design and more esthetic looking kitchens. Thanks to the novel black glass-ceramic cooktop introduced to the market in 2009, an even greater variety of design alternatives that incorporate light elements will be added under the name ”Cooking & Light” in the near future. In addition, the jury found the marketing strategy to be ”outstanding”. As part of how the company works together with appliance manufacturers and with the help of a selective information campaign, the eco-friendly manufacturing process used with SCHOTT Ceran® is also being put to use as a selling point that allows the company to stand out clearly from the competition. This has resulted in higher brand awareness among both the trade and end users. At the same time, the environmentally friendly image and market position of the company and its partners are strengthened.
For SCHOTT, this honor reinforces the importance of spending money on research. ”We will continue to develop more and more innovative products that meet our customers’ needs and create new trends through our research work,” says Prof. Dr.-Ing. Ungeheuer.
CERAN® glass-ceramic cooktop panels
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