03-17-2016, New Orleans, LA
Glass-Ceramics Add Sizzle to Outdoor Appliance Design
SCHOTT and Operation BBQ to also cook up disaster relief with fundraiser
64 percent of backyard barbecue aficionados consider a glass lid a must-have feature in their grill. That’s what SCHOTT, the international technology group, found through two consumer studies with upwards of 400 total respondents. A majority of these grill lovers (54 percent) said watching food cook through a glass lid is a serious benefit, and 31 percent said no more lid lifting is another strong advantage of a glass lid. SCHOTT will be showing off its NEXTREMA® glass-ceramic for grill lids and outdoor infrared (IR) heaters at this year’s HPBExpo in New Orleans, March 17 to 19, at booth #2513. The company will also have its portfolio of ROBAX® glass-ceramic for fireplaces and outdoor fireplaces on display
Two thirds of grillers want a glass window in their next barbeque
SCHOTT’s NEXTREMA®, a heat-resistant glass-ceramic, can be used in grill lids so backyard chefs can monitor how their burgers and steaks are cooking without lifting the lid, as well as prevent overcooking or charring from flare-ups. This glass-ceramic is heat resistant up to 1,740 degrees Fahrenheit (950 degrees Celsius) and can withstand thermal shocks up to 1,470 degrees Fahrenheit (800 degrees Celsius).
SCHOTT’s study polled home chefs of all backgrounds throughout the country who are frequent grillers: They grill at least once a week and about five times a month in the spring and summer. Barbecuers said one of the top benefits of the glass hood was less lid lifting, which maintains grill temperatures. Because a glass lid offers unobstructed views onto the grilling surface, chefs can also spot flare ups and prevent overcooking.
Most importantly, SCHOTT found that enthusiastic and skilled respondents who are willing to pay upwards of $1,000 for a grill are very impressed by the glass lid, and two-thirds would consider purchasing a grill with this feature. Overall, 59 percent would consider buying a glass-lid grill at a good value.
“Most backyard cooks use their grill year-round, and more than a third of U.S. adults will buy a new grill this year,” Karen Elder, Marketing Manager and Global Product Manager of NEXTREMA® for BBQ at SCHOTT North America. “The message from our most enthusiastic barbecue cooks is a glass grill lid is a very appealing feature that helps achieve the juiciest burgers and perfectly cooked steaks.”
SCHOTT will also display a HEAT SCOPE infrared heater by Munich Home Systems with a NEXTREMA® glass-ceramic insert, which evenly radiates heat to efficiently warm outdoor spaces.
Available in six interchangeable glass-ceramic panels, each a different color, including transparent, tinted and opaque NEXTREMA® features high transmittance of infrared radiation in the short- and medium-wave infrared ranges, and evenly radiates heat.
The company will exhibit an outdoor fireplace with a ROBAX® glass ceramic front, as well as panels of ROBAX® to front indoor fireplaces and woodstoves. SCHOTT will highlight ROBAX® Magic glass-ceramic panels, which come in a palette of different colors and are used to create new reflections of the flames, thereby enhancing the viewing experience of a burning fire.
“While the grill remains a focal point in outdoor spaces, fireplaces and infrared heaters are joining them as homeowners extend their living room or kitchen out onto the patio. In these applications, glass-ceramics play an important role in radiating heat evenly, or giving a look inside a fired-up grill,” Elder said.
At HPBExpo, SCHOTT is partnering with Operation BBQ Relief and will accept charitable donations for the organization and its booth. Nonprofit Operation BBQ Relief travels to U.S. communities affected by natural disasters and cooks meals for families, individuals, and rescue crews. All donations go toward purchasing food, which barbeque teams and groups from around the country transport to affected areas to prepare meals for residents and volunteers. SCHOTT will match the total amount raised, up to $5,000.
"We are thrilled that SCHOTT is supporting our fundraising efforts at HPBExpo, and together we’re able to extend awareness of our mission beyond the show,” said David Marks, Chief Operating Officer of Operation Barbeque Relief. “We are grateful for this opportunity to connect with the HPBA community in a fun and relevant way.”
“Food unites us, and a shared meal builds community and humanity, especially in trying times,” said Elder. “The allure of grilling and barbecue adds to that common connection, as it’s so natural to huddle around a fired-up grill. By partnering with Operation BBQ Relief, we’re hoping to build connections and hope, as well as a few good meals, in communities devastated by tornadoes, hurricanes, floods, and other natural disasters.”
SCHOTT is a leading international technology group in the areas of specialty glass and glass-ceramics. The company has more than 130 years of outstanding development, materials and technology expertise and offers a broad portfolio of high-quality products and intelligent solutions. SCHOTT is an innovative enabler for many industries, including the home appliance, pharmaceutical, electronics, optics, automotive and aviation industries. SCHOTT strives to play an important part of everyone’s life and is committed to innovation and sustainable success. The group maintains a global presence with production sites and sales offices in 35 countries. With its workforce of approximately 15,000 employees, sales of $2.24 billion were generated in fiscal year 2014/2015.
Gregory FCA on behalf of SCHOTT
SCHOTT North America, Inc.
Rina Della Vecchia
555 Taxter Road
Elmsford, NY 10523
Elmsford, NY 10523