SCHOTT engineers revolutionized cooking in 1971 with a black glass-ceramic: CERAN®. Today, the rock star sets new standards for cooking in the future.
“Nature and living outdoors will be future trends. So if you want to be ‘in’ then you need to be “out”! In the yard, for example. We have observed that the trend of going outdoors is unstoppable because creating a new and unique lifestyle means distinctive enhancement. One form of that is to move your living room outdoors. Trendy people always suspend borders – currently between living indoors and going outdoors – without much effort. They smile at the old bourgeois image of privacy and living only inside one’s own four walls.”
“A garden is already called a green living room. Due to this lifestyle trend, more people are relocating their center of live and pleasure outside into the garden. In the meantime, nearly every activity that normally takes place indoors is moving outdoors. But why? Because people want to spend as much time as possible outdoors. They want to literally live outdoors.”
In times of globalization, people want to experience pure native life, and simplicity. They want to get in touch with the elements of nature again. Thus, “Landlust” arises as an irresistible desire: experiencing nature while being at home in your own garden, in a familiar environment. Back to the roots so to speak. For many years, experiencing nature has been among people’s top three needs. Eating and partying outside is extremely popular. Therefore, one can find monumental beach chairs, outdoor showers and big parasols in the gardens that should bring holiday feelings home. In addition, we have noticed that people increasingly erect huge outdoor kitchens in their gardens. And they act and cook there as they do indoors.”