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Delicious dishes can be prepared both quickly and easily on »Vitro Magic« grills with Ceran® cooktops. In addition to offering high functionality, they also have an attractive design. Photo: JATA
Magical Success
The electrical appliance manufacturer JATA offers a barbecue grill with a Ceran® glass ceramic cooktop that has conquered Spanish kitchens in only a short time.
It is no secret that tastes can vary, but this also applies to cooking and eating habits. Many people prefer Mediterranean cuisine, including Spanish dishes. After all, these consist of basic high quality products that are healthy, tasty, light and easy to digest. Furthermore, they include a number of regional highlights and specialties. In culinary terms, these generally include precious olive oil, garlic, wheat bread, rice, red wine, a large portion of meat, fish, seafood and vegetables, but also the rather familiar »tapas«.

Photo: SCHOTT/A. Sell
As a result of the disadvantages of the Teflon-coated surfaces that were used in earlier »plancha« models, JATA was looking to find “something durable” that would enable them to improve their top product. Conchita Lopez, a sales employee at SCHOTT Iberica, already knew about the problem. She contacted JATA and provided samples of cooktops for test purposes. This proved to be successful, because JATA decided to introduce an initial grill in cooperation with SCHOTT that featured a smooth surface and was given the name »Vitro Magic« GR1. Then, the GR2 model with a wavy glass ceramic surface followed in 2006. Finally, the GR3 model with a multi-functional grilling surface was introduced to the market in 2007.

JATA demonstrated the convenience of using »Vitro Magic« at international trade fairs, including Ambiente in Frankfurt, for example. Photo: JATA

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katinka.merz@schott.com
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