Press releases

03-15-2019, Louisville, K.Y.

SCHOTT ROBAX® Magic with Signature Impressions gives fireplace design a new spark

SCHOTT launches ROBAX® Magic with Signature Impressions in North America. The new line of panels for gas fireplaces creates stunning visual effects, amplifies flames, and gives the illusion of depth in the firebox. ROBAX® Magic with Signature Impressions panels are available in a variety of colors, surface textures, and printed decorations to give designers wide latitude to create new experiences and to differentiate their products. Several design examples will be on display at booth 1429 during HPBExpo March 14 to 16 in Dallas, Texas.
Louisville, K.Y. – March 15, 2019Architects and designers of high-end homes are increasingly calling for gas-fired hearth products to reflect the unique style of their clients. Homeowners can now look to new insert designs that create never-before seen effects. ROBAX® Magic with Signature Impressions offers fireplace designers and manufacturers a new opportunity to create products with a modern look, while offering the low thermal expansion and high temperature performance that the firebox demands.

By using a variety of textures, colors, and prints, the panels make flames appear larger. This fills two functional needs. The makers of smaller units can amplify the appearance of flames while meeting clients’ space constraints. In large units, the perception of larger flames creates dramatic visual effects without overheating a room.

“At the end of the day, our industry faces the same design challenges as those who build sofas and couches,” said Alan Murphy, president of Blaze King Industries, which is using ROBAX® Magic with Signature Impressions in several forthcoming concepts. “We need those amazing designs, this year’s colors, and the newest materials. There is, however, one big difference. The materials we use must be able to withstand the incredibly high heat of the firebox. ROBAX® Magic with Signature Impressions opens up design options that give the industry a much needed injection of creativity and visual appeal.” 

The panels are available in five colors: black, grey, blue-grey, white, and translucent-white; and four textures: smooth, nubbed, grooved, and grooved-inverse. Other decorations may also be available in consultation with SCHOTT.

“ROBAX® Magic with Signature Impressions builds on SCHOTT’s 40-year legacy of providing glass-ceramic fire-viewing panels with a superior combination of properties, making them ideal for fireplace inserts,” said Karen Elder, product manager, glass-ceramics at SCHOTT. “Now, designers will have access to that same performance, while building unique products that match the tastes of their consumers. Specialty hearth retailers also benefit by being able to provide design consultation and customization services to end users, while maximizing their floor space.”

All varieties of ROBAX® Magic with Signature Impressions are now on sale in North America. The first gas fireplaces featuring the new design solution will hit the market within the next few months. Fireplace manufacturers interested in the new glass-ceramic solution can reach out to SCHOTT Home Tech, North America to receive further information and product samples.

SCHOTT is a leading international technology group in the areas of specialty glass and glass-ceramics. The company has more than 130 years of outstanding development, materials and technology expertise and offers a broad portfolio of high-quality products and intelligent solutions. SCHOTT is an innovative enabler for many industries, including the home appliance, pharma, electronics, optics, life sciences, automotive and aviation industries. SCHOTT strives to play an important part of everyone’s life and is committed to innovation and sustainable success. With more than 15,500 employees at production sites and sales offices in 34 countries, the group has a global presence. In the 2017/2018 fiscal year, SCHOTT generated sales of around $2.5 billion.

Press contact:
Rina Della Vecchia
SCHOTT North America, Inc.
Office: 914-831-2286

Mike Lizun
Gregory FCA on behalf of SCHOTT
Office: 610-642-1435
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